Attention to the Unseen

The Washington Post reports: Facebook last week suspended the Trump campaign’s data consultant, Cambridge Analytica, for scraping the data of potentially millions of users without their consent. But thousands of other developers, including the makers of games such as FarmVille and the dating app Tinder, as well as political consultants from President Barack Obama’s 2012 presidential campaign, also siphoned huge amounts of data about users and their friends, developing deep understandings of people’s relationships and preferences. Cambridge Analytica — unlike…

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Troy Wolverton writes: If Mark Zuckerberg were a normal CEO, he might — emphasis on might— be fearing for his job right now. At a typical company, a scandal the likes of the one involving Cambridge Analytica’s illegitimate harvesting and possession of data on 50 million Facebook users might have directors asking some uncomfortable questions of the executive team. Those questions might be particularly pointed if that same company and executive team had already been at the center of a…

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The New York Times reports: As Facebook grapples with a backlash over its role in spreading disinformation, an internal dispute over how to handle the threat and the public outcry is resulting in the departure of a senior executive. The impending exit of that executive — Alex Stamos, Facebook’s chief information security officer — reflects heightened leadership tension at the top of the social network. Much of the internal disagreement is rooted in how much Facebook should publicly share about…

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Jane Mayer writes: [Robert] Mercer is the co-C.E.O. of Renaissance Technologies, which is among the most profitable hedge funds in the country. A brilliant computer scientist, he helped transform the financial industry through the innovative use of trading algorithms. But he has never given an interview explaining his political views. Although Mercer has recently become an object of media speculation, Trevor Potter, the president of the Campaign Legal Center, a nonpartisan watchdog group, who formerly served as the chairman of…

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  The New York Times reports: As the upstart voter-profiling company Cambridge Analytica prepared to wade into the 2014 American midterm elections, it had a problem. The firm had secured a $15 million investment from Robert Mercer, the wealthy Republican donor, and wooed his political adviser, Stephen K. Bannon, with the promise of tools that could identify the personalities of American voters and influence their behavior. But it did not have the data to make its new products work. So…

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Alexis C. Madrigal writes: Here is the central tenet of Facebook’s business: If lots of people click on, comment on, or share an ad, Facebook charges that advertiser less money to reach people. The platform is a brawl for user attention, and Facebook sees a more engaging ad as a better ad, which should be shown to more users. This has been true for years. No one inside or outside Facebook has ever hidden this fact. All the dynamics of…

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