YouTube has recently come under fire for recommending videos promoting the conspiracy theory that the outspoken survivors of the school shooting in Parkland, Fla., are “crisis actors” masquerading as victims. Jonathan Albright, a researcher at Columbia, recently “seeded” a YouTube account with a search for “crisis actor” and found that following the “up next” recommendations led to a network of some 9,000 videos promoting that and related conspiracy theories, including the claim that the 2012 school shooting in Newtown, Conn., was a hoax.
What we are witnessing is the computational exploitation of a natural human desire: to look “behind the curtain,” to dig deeper into something that engages us. As we click and click, we are carried along by the exciting sensation of uncovering more secrets and deeper truths. YouTube leads viewers down a rabbit hole of extremism, while Google racks up the ad sales.
Human beings have many natural tendencies that need to be vigilantly monitored in the context of modern life. For example, our craving for fat, salt and sugar, which served us well when food was scarce, can lead us astray in an environment in which fat, salt and sugar are all too plentiful and heavily marketed to us. So too our natural curiosity about the unknown can lead us astray on a website that leads us too much in the direction of lies, hoaxes and misinformation.
In effect, YouTube has created a restaurant that serves us increasingly sugary, fatty foods, loading up our plates as soon as we are finished with the last meal. Over time, our tastes adjust, and we seek even more sugary, fatty foods, which the restaurant dutifully provides. When confronted about this by the health department and concerned citizens, the restaurant managers reply that they are merely serving us what we want. [Continue reading…]
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