I was tempted to roll my eyes on Wednesday when Mark Zuckerberg, Facebook’s chief executive, posted a manifesto outlining his plan to make social networking more “privacy-focused” and less about the public disclosure of information.
Why take seriously someone who has repeatedly promised — but seldom delivered — improvements to Facebook’s privacy practices? This is a company, after all, that signed a consent decree with the Federal Trade Commission agreeing to improve how it handles the personal information of its users, after federal regulators filed charges against it for deceiving consumers about their privacy. That was about seven years ago, and it has been one scandal after another since.
But I don’t believe in cynicism: Things can get better if we want them to — through regulatory oversight and political pressure. That said, I also don’t believe in being a sucker. So I read Mr. Zuckerberg’s plan with akeen eye on distinguishing meaningful changes from mere platitudes and evasions.
The platitudes were there, as I expected, but the evasions were worse than I anticipated: The plan, in effect, is to entrench Facebook’s interests while sidestepping all the important issues. [Continue reading…]