Facebook provided the perfect advertising platform for Trump
Alexis C. Madrigal writes: Here is the central tenet of Facebook’s business: If lots of people click on, comment on, or share an ad, Facebook charges that advertiser less money to reach people. The platform is a brawl for user attention, and Facebook sees a more engaging ad as a better ad, which should be shown to more users. This has been true for years. No one inside or outside Facebook has ever hidden this fact. All the dynamics of…