The New York Times reports:

Elon Musk has never been accused of dreaming small. He has reinvented at least two industries with Tesla, his electronic vehicle company, and SpaceX, the rocket company — and now his ambitions are carrying over to his $44 billion acquisition of Twitter.

Mr. Musk, the world’s richest man, has presented a pitch deck to investors in recent days outlining his grand — some might say incredible — plans for Twitter and its financial targets. The New York Times obtained the presentation. Here’s a peek into what Mr. Musk sees for the social media service in the years ahead.

Quintuple revenue to $26.4 billion by 2028

In his pitch deck, Mr. Musk claimed he would increase Twitter’s annual revenue to $26.4 billion by 2028, up from $5 billion last year.

Cut Twitter’s reliance on advertising to less than 50 percent of revenue

Under Mr. Musk, advertising would fall to 45 percent of total revenue, down from around 90 percent in 2020. In 2028, advertising would generate $12 billion in revenue and subscriptions nearly $10 billion, according to the document. Other revenue would come from businesses such as data licensing. [Continue reading…]