What the Ben & Jerry’s decision reveals about Israel

By | July 23, 2021

Yasmeen Serhan writes:

No company does progressive politics quite like Ben & Jerry’s. The Vermont-based ice-cream maker has a reputation for corporate activism, owing to its support for a wide array of left-wing causes, including marriage equality, Occupy Wall Street, and Black Lives Matter. But when the company announced this week that it will no longer sell its products in the Israeli-occupied Palestinian territories, it faced an outcome that every ice-cream maker fears most: a meltdown.

The matter of Israel’s settlements, which the international community regards as illegal under international law but which the Trump administration said will need to be resolved through a political and not a judicial process, has long been a thorny issue in Israel. (The Biden administration has yet to articulate its own policy on this.) When it comes to ice cream, though, the country’s notoriously fractious political sphere is virtually unanimous. Israel’s right-wing prime minister, Naftali Bennett, said that Ben & Jerry’s has decided to brand itself as an “anti-Israel ice cream.” His centrist coalition partner, Yair Lapid, called the move a “shameful surrender to anti-Semitism.” Israeli President Isaac Herzog of the center-left, who once committed to removing Israeli settlements in the West Bank, called Ben & Jerry’s decision to shun them “a new kind of terrorism.” The newly minted opposition leader, Benjamin Netanyahu, suggested that Israelis should boycott the brand. One centrist cabinet minister dutifully posted a TikTok of herself chucking a pint of what looked like Dulce de Leche into the trash.

That an ice-cream maker could cause such an uproar at the highest levels of Israeli politics says a lot about how sensitive Israel is to the very notion of boycotts against it—even those that, like Ben & Jerry’s, are limited in scope. More fundamentally, the dustup reveals a growing divergence between how the world sees Israel and how the country sees itself. While the international community, including the United States, continues to distinguish between Israel and the territories it occupies, the reaction to the Ben & Jerry’s decision has shown that, as far as many Israeli politicians are concerned, that distinction no longer exists. [Continue reading…]

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