The convenience of the smart home may be worth the price; that’s for each of us to decide. But to do so with open eyes, one has to understand what the price is. After all, you don’t pay a monthly fee for Alexa, or Google Home. The cost, then, is a subtle one: a slight psychological adjustment in which we are tipped a bit further into passivity and dependence.
The business rationale for the smart home is to bring the intimate patterns of life into the fold of the surveillance economy, which has a one-way mirror quality. Increasingly, every aspect of our lives — our voices, our facial expressions, our political affiliations and intellectual predilections — are laid bare as a data to be collected by companies who, for their own part, guard with military-grade secrecy the algorithms by which to use this information to determine the world that is presented to us, for example when we enter a search term, or in our news feeds. They are also in a position to determine our standing in the reputational economy. The credit rating agencies and insurance companies would like to know us more intimately; I suppose Alexa can help with that. [Continue reading…]