On Oct. 26, 2022 Elon Musk enjoyed his first and last good day as the head of Twitter (now X). Following a $44 billion acquisition he tried to scuttle but was legally forced into closing, he attempted a bit of prop comedy — entering the company’s headquarters with a porcelain sink while flashing a mischievous smile. It was all the setup to a groaner of a pun announcing his arrival: “Let that sink in!” he declared in the video caption of his entrance. It was a master class in cringe.
Entering Twitter HQ – let that sink in! pic.twitter.com/D68z4K2wq7
— Elon Musk (@elonmusk) October 26, 2022
Nearly a year later, you’d be hard pressed to name a single improvement to the site under Musk’s direction. His biggest ideas have all blown up in his face: An $8 monthly subscription fee for a blue check that verified users then needed the option of hiding to avoid mockery. The abandonment of a valuable brand name and logo in favor of the meaningless “X,” which prompted a trademark lawsuit and led to the installation of a garish metal X structure on the roof of Twitter’s office — city inspectors had it removed just days later. Musk’s latest move is to have headlines stripped from article links, leaving only an image and media source, which he seems to believe looks better and will keep users scrolling. But for those who follow news on the app, it makes X that much more pointless. [Continue reading…]