Scientists target PR and ad firms they accuse of spreading disinformation on climate change

By | January 22, 2022

Reuters reports:

More than 450 scientists on Wednesday called on the executives of major advertising and public relations firms to drop their fossil fuel clients and stop what the scientists said was their spread of disinformation around climate change.

They sent a letter to the executives of major global public relations and advertising firms, including conglomerate WPP, Edelman and IPG, as well as the CEOs of their clients who tout sustainability goals including Unilever, Amazon and Microsoft.

“As scientists who study and communicate the realities of climate change, we are consistently faced with a major and needless challenge: overcoming advertising and PR efforts by fossil fuel companies that seek to obfuscate or downplay our data and the risks posed by the climate crisis,” the scientists wrote.

None of the advertising and PR firms or their clients were immediately available to comment on the letter.

There has been increasing scrutiny of the role that PR and advertising firms play in helping oil and gas companies to play down their role in exacerbating climate change or “greenwashing” with claims the companies offer climate solutions. [Continue reading…]

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