With all that has transpired between Facebook and the media industry over the past couple of years—the repeated algorithm changes, the head fakes about switching to video, the siphoning off of a significant chunk of the industry’s advertising revenue—most publishers approach the giant social network with skepticism, if not outright hostility. And yet, the vast majority of them continue to partner with Facebook, to distribute their content on its platform, and even accept funding and resources from it.
Given that Facebook has not only helped hollow out newsrooms across the country but arguably lowered the overall quality of civic discussion, repeatedly flouted laws around privacy in ways that have served the needs of foreign actors like the Russian government, and played a key role in fomenting violence in countries like Myanmar and India, it’s worth asking: Is it enough to be skeptical? Or is there an ethical case to be made that media companies, and the journalists who work for them, should sever their ties to Facebook completely?
The argument in favor of staying on Facebook is obvious: the social network has immense reach—2 billion monthly active users—, which provides publishers with the potential to increase their readership. Facebook also has billions of dollars to spread around, whether it’s through advertising revenue sharing, or by funding journalism initiatives, to which it recently committed a total of $300 million over the next three years. Together, Facebook, Twitter, and Google have become the biggest journalism funders in the world, a sad irony given their effects on the business. [Continue reading…]