Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica’s early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters, a former employee of the data-science firm said Tuesday.
The 2014 effort was part of a high-tech form of voter persuasion touted by the company, which under Bannon identified and tested the power of anti-establishment messages that later would emerge as central themes in President Trump’s campaign speeches, according to Chris Wylie, who left the company at the end of that year.
Among the messages tested were “drain the swamp” and “deep state,” he said.
The data and analyses that Cambridge Analytica generated in this time provided discoveries that would later form the emotionally charged core of Trump’s presidential platform, said Wylie, whose disclosures in news reports over the past several days have rocked both his onetime employer and Facebook.
“Trump wasn’t in our consciousness at that moment; this was well before he became a thing,” Wylie said. “He wasn’t a client or anything.”
The year before Trump announced his presidential bid, the data firm already had found a high level of alienation among young, white Americans with a conservative bent.
In focus groups arranged to test messages for the 2014 midterms, these voters responded to calls for building a new wall to block the entry of illegal immigrants, to reforms intended the “drain the swamp” of Washington’s entrenched political community and to thinly veiled forms of racism toward African Americans called “race realism,” he recounted.
The firm also tested views of Russian President Vladimir Putin.
“The only foreign thing we tested was Putin,” he said. “It turns out, there’s a lot of Americans who really like this idea of a really strong authoritarian leader and people were quite defensive in focus groups of Putin’s invasion of Crimea.” [Continue reading…]
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