Fake Eli Lilly tweet highlights risks for advertisers as Twitter lurches toward bankruptcy
The Washington Post reports: The nine-word tweet was sent Thursday afternoon from an account using the name and logo of the pharmaceutical giant Eli Lilly and Co., and it immediately attracted a giant response: “We are excited to announce insulin is free now.” The tweet carried a blue “verified” check mark, a badge that Twitter had used for years to signal an account’s authenticity — and that Twitter’s new billionaire owner, Elon Musk, had, while declaring “power to the people!”…