Machine learning highlights a hidden order in scents
Allison Parshall writes: Alex Wiltschko began collecting perfumes as a teenager. His first bottle was Azzaro Pour Homme, a timeless cologne he spotted on the shelf at a T.J. Maxx department store. He recognized the name from Perfumes: The Guide, a book whose poetic descriptions of aroma had kick-started his obsession. Enchanted, he saved up his allowance to add to his collection. “I ended up going absolutely down the rabbit hole,” he said. More recently, as an olfactory neuroscientist for…