Taylor Swift drove nearly 338,000 people to Vote.gov with Kamala Harris endorsement post
The Hollywood Reporter reports:
Taylor Swift‘s endorsement of Vice President Kamala Harris led to a surge of visitors to Vote.gov, the U.S. government website that helps citizens understand how they can register to vote.
According to a spokesperson for the U.S. Government Services Administration, Swift’s endorsement post on Instagram led directly to 337,826 people visiting vote.gov.
“As of 2:00 P.M. on Wednesday, September 11, there have been 337,826 visitors to vote.gov referred from the custom URL created and shared by Ms. Swift,” the spokesperson told The Hollywood Reporter.
Vote.gov does not register visitors to vote but rather directs them to their local state election websites for more specific voting information. It uses data analytic tools to monitor referrals to the site, including referrals from custom links, such as the one used by Swift in her Instagram post. [Continue reading…]
There is a new most-watched moment of the 2024 presidential campaign.
Tuesday’s televised clash between Vice President Kamala Harris and former President Donald J. Trump drew 67.1 million live viewers, according to Nielsen, outdrawing Mr. Trump’s debate in June with President Biden by 31 percent.
Mass cultural events are rare in a polarized, choose-your-own-news era, but presidential debates still have pull. And the Nielsen data did not include likely millions more who followed along on social media and a variety of websites and streaming platforms. [Continue reading…]