Elon Musk has threatened to reassign NPR’s Twitter account to “another company.”
In a series of emails sent to this reporter, Musk said he would transfer the network’s main account on Twitter, under the @NPR handle, to another organization or person. The idea shocked even longtime observers of Musk’s spur-of-the-moment and erratic leadership style.
Handing over established accounts to third parties poses a serious risk of impersonation and could imperil a company’s reputation, said social media experts.
“If this is a sign of things to come on Twitter, we might soon see even more of a rapid retreat by media organizations and other brands that don’t think it’s worth the risk,” said Emily Bell, a professor at Columbia Journalism School who studies social media. “It’s really an extraordinary threat to make.” [Continue reading…]