The highly touted red wave in last month’s midterm election failed to develop largely because it hit a wall of resistance among independent voters, especially across the key battleground states. And that presents difficult questions for Republicans looking forward to 2024.
The GOP’s disappointing showing among independents this year marked the third consecutive election in which the party has underperformed with those critical swing voters. Although Donald Trump ran competitively among independents in his first presidential race in 2016, since he took office, the GOP has consistently faced broad opposition among them, especially those who are women or hold four-year college degrees.
The GOP’s 2022 struggles with independents were especially striking because they came even as most of those voters expressed negative views of both President Joe Biden’s job performance and the state of the economy – sentiments that typically cause most swing voters to break for the party out of the White House. To many analysts in both parties, the reluctance of so many independents to support Republican candidates despite such discontent underscores how powerfully the Trump-era GOP has alienated these voters.
“There’s a huge lesson here, which is if you talk like Trump or remind voters of Trump, particularly at a personality level, it’s pure poison to independent voters,” John Thomas, a GOP consultant, said flatly. “It might have been effective in 2016 because voters were looking for something new and a change, but it hasn’t been useful since then.”
For Republicans, the results underscore the electoral risks of the party’s continuing refusal to repudiate Trump, even as he has openly associated with two antisemites who praised Adolf Hitler, praised the January 6, 2021, US Capitol rioters and publicly called for the “termination” of the US Constitution to restore himself to power.
In the election, fully 66% of independent voters said they had an unfavorable view of the former president while just 30% viewed him favorably, according to the results of the exit poll conducted by Edison Research for a consortium of media organizations including CNN. Among female independents, Trump’s ratings were even worse: just 23% favorable and 72% unfavorable, according to previously unpublished exit poll results provided by the CNN polling unit. Trump’s unfavorable rating hit a comparable 69% among independents with at least a four-year college degree. “I have a hard time seeing the Republican Party escaping the grasp of Trump with or without him on the ballot anytime soon,” says Tom Bonier, chief executive officer of TargetSmart, a Democratic data and voter targeting firm.
The results among independents also contained plenty of warnings for Democrats. The exit poll found that Biden’s image among them was only slightly more favorable than Trump’s (with 37% viewing the president favorably and 60% unfavorably) and that nearly three-fourths of independent voters (including virtually identical numbers of men and women) said they did not want him to run again in 2024. [Continue reading…]
Back in 2015, Donald Trump’s first campaign rally in Iowa as a contender for the Republican presidential nomination came just 10 hours after he declared his candidacy in New York. The following day, he was across the country in New Hampshire, with plans to visit South Carolina before the end of his first week.
But seven years later – and nearly three weeks into his 2024 presidential campaign – Trump has yet to leave his home state or hold a public campaign event in an early voting state.
Trump’s disengaged posture has baffled former and current allies, many of whom experienced firsthand the frenetic pace of his two previous White House bids, and who now say he’s missed the window to make a splash with his 2024 rollout. The uninspiring launch of his supposed political comeback comes as his campaign appears to be operating on auto pilot, with few signs of momentum or enthusiastic support from donors or party heavyweights.
“I don’t know why he rushed this. It doesn’t make sense,” one Trump adviser said of his lackluster announcement speech last month, which came one week after Republicans delivered an underwhelming performance in the midterm elections and as the rest of the party turned its attention to the Senate runoff contest in Georgia.
Trump’s announcement was roundly panned for lacking zest, so much so that some audience members attempted an early exit, and his recent hosting of Holocaust denier Nick Fuentes and embattled rapper Kanye “Ye” West at Mar-a-Lago only further galvanized GOP opposition against him. A person familiar with the matter said Trump spent the Sunday after Thanksgiving asking people around him if they thought the backlash to his private dinner with Ye and Fuentes was truly damaging.
“So far, he has gone down from his bedroom, made an announcement, gone back up to his bedroom and hasn’t been seen since except to have dinner with a White supremacist,” said a 2020 Trump campaign adviser.
“It’s 1000% a ho-hum campaign,” the adviser added. [Continue reading…]