Trump’s Twitter clone has turned into his albatross

Trump’s Twitter clone has turned into his albatross

The Washington Post reports:

The co-founders of former president Donald Trump’s post-presidential start-up, Trump Media & Technology Group, had a name for June 11, 2021: “meltdown day.”

Andy Litinsky and Wes Moss, former contestants on Trump’s reality show “The Apprentice,” had a week earlier traveled with an 11-person entourage to Trump’s palatial golf club in Bedminster, N.J., to show off what they’d worked for months to build: a web of conservative-aimed business ventures, including the Twitter clone Truth Social, that heavily promoted and depended on Trump’s name and brand.

Trump, however, was already considering other ideas. On June 11, Trump met at Bedminster with another suitor: his former aide Jason Miller, who was launching a rival conservative social network, Gettr, and had offered Trump at least $5 million a year and a stake in the company to join.

A Trump defection would have triggered a disastrous meltdown of everything Litinsky and Moss had created. Trump Media lawyers scrambled to mount a counterattack, according to people familiar with the episode, which has not been previously reported.

Would Trump really “do a side deal?” the Trump Media co-founders wrote in a daily log that company whistleblower Will Wilkerson shared with government investigators and The Washington Post.

Trump ultimately stuck with Truth Social, helping the site attract a modest following. But the billionaire industrialist Elon Musk’s takeover of Twitter could put Trump’s commitment to a new test, and some in his orbit wonder whether he’ll be able to stay loyal to a small site that is struggling to gain an audience and faces looming financial threats.

Trump has told his allies that he can’t leave Truth Social, because he’s propping it up, and he doesn’t want a site so closely associated with his brand to collapse, according to people familiar with his thinking who spoke on the condition of anonymity to discuss internal matters. [Continue reading…]

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