Elon Musk probably won’t buy Twitter

Elon Musk probably won’t buy Twitter

Lauren Silva Laughlin and Gina Chon write:

There are good reasons for him to get cold feet. The biggest is Tesla. The electric-vehicle maker’s stock has fallen around a fifth since Musk first revealed his stake in Twitter, partly because Musk may sell shares to fund his new adventure. If Tesla’s stock bounces back – likely if the Twitter deal falls away – the $40 billion of recouped wealth would more than make up for the break fee.

China is a major sticking point too. Tesla produces half of its vehicles there, as well as a quarter of its revenue. But Twitter is no friend to the People’s Republic, most recently for defying Beijing in its handling of content related to Hong Kong protests. China could easily hold Tesla to ransom if a Musk-owned Twitter didn’t play ball. That’s uncomfortable for a self-professed “free speech absolutist.”

In reality, Musk’s absolutism probably won’t survive a Twitter deal anyway. European Union Commissioner Thierry Breton told the Financial Times this week that the company must police illegal or harmful content or risk being banned. In the United States, where regulators are less aggressive, other technology firms could effectively create the same threat. Apple, for example, gets to decide which apps appear in its influential store.

One thing makes it easier for Musk to walk away before any of this becomes a problem: The market partly anticipates it already. [Continue reading…]

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