How Ben Shapiro is using Facebook to create an empire built on outrage
In 2021, Ben Shapiro rules Facebook.
The conservative podcast host and author’s personal Facebook page has more followers than The Washington Post, and he drives an engagement machine unparalleled by anything else on the world’s biggest social networking site.
An NPR analysis of social media data found that over the past year, stories published by the site Shapiro founded, The Daily Wire, received more likes, shares and comments on Facebook than any other news publisher by a wide margin.
Even legacy news organizations that have broken major stories or produced groundbreaking investigative work don’t come anywhere close. [Continue reading…]