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Facebook considering political-ad blackout ahead of U.S. election

Bloomberg reports:

Facebook Inc. is considering imposing a ban on political ads on its social network in the days leading up to the U.S. election in November, according to people familiar with the company’s thinking.

The potential ban is still only being discussed and hasn’t yet been finalized, said the people, who asked not to be named talking about internal policies. A halt on ads could defend against misleading election-related content spreading as people prepare to vote. Still, there are concerns that an ad blackout may hurt “get out the vote” campaigns, or limit a candidate’s ability to respond widely to breaking news or new information.

This would be a big change for Facebook, which has so far stuck to a policy of not fact-checking ads from politicians or their campaigns. That’s prompted criticism from lawmakers and advocates, who say the policy means ads on the platform can be used to spread lies and misinformation. Civil rights groups also argue the company doesn’t do enough to remove efforts to limit voter participation, and a recent audit found Facebook failed to enforce its own voter-suppression policies when it comes to posts from U.S. President Donald Trump.

Facebook shares briefly dipped after Bloomberg‘s report, before recovering to close Friday at a record $245.07. Hundreds of advertisers are currently boycotting Facebook’s marketing products as part of a protest against its policies. [Continue reading…]

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