The campaign to convince marketers to ditch Facebook has added one of the world’s largest advertising spenders.
The global consumer packaged goods company Unilever announced Friday that it will halt its advertising on Facebook and Instagram, joining a growing movement to stop spending ad dollars on the social media platforms.
The New Jersey-based conglomerate also said it would pull its advertising from Twitter because of a polarized climate on social media, which is being exacerbated by the November election.
In a post on its website, Unilever referred to its “Responsibility Framework that calls for more responsible platforms, content and infrastructure.”
“Continuing to advertise on these platforms at this time would not add value to people and society,” the company stated. “We will be monitoring ongoing and will revisit our current position if necessary.”
On Friday evening, Atlanta-based Coca-Cola announced it would “pause” its social media advertising globally for the month of July. [Continue reading…]