How pluralistic ignorance affects voting choices

How pluralistic ignorance affects voting choices

Erika Weisz writes:

Not too long ago, I briefly met Elizabeth Warren in a restaurant in Cambridge, near Harvard, where I’m now a postdoc in psychology. My dad and I saw the Massachusetts senator, a 2020 presidential candidate, walking in as we were walking out. “Give ’em hell,” my dad told the senator, harkening back to Harry Truman’s 1948 presidential campaign. She laughed. “That’s what I do!”

Last summer, in a New York Times article about Warren, a voter stated, “I love her enthusiasm. She’s smart, she’s very smart. I think she would make an amazing president,” before adding, “I’m worried about whether she can win.” The voter’s sentiment is reflected in a 2019 poll in which 74 percent of Democrats said they would be comfortable with a female president, yet only 33 percent of them thought their neighbors felt the same way.

Last week in the Iowa caucus primary, Warren placed third behind Pete Buttigieg, former mayor of South Bend, Indiana, and Senator Bernie Sanders of Vermont. Could Warren’s political fate in 2020 turn on voters who think she would make a great president choosing another candidate because they think that’s what their neighbors will do? I’m inclined to say yes because of a social psychological concept called pluralistic ignorance.

Pluralistic ignorance is a discrepancy between one’s privately held beliefs and public behavior. It occurs when people assume that the identical actions of themselves and others reflect different underlying states. The term has been in circulation for nearly 80 years, though more recent experiments have made it a focal point of social psychology. [Continue reading…]

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