Social media operates to manipulate your perceptions, impact your decisions, and change your behavior
Molly McKew writes: Social media is free because the commodity it is selling isn’t the platform, it’s you. The business of social media is to harvest and sell information about you, through various means. All social media companies — not just Facebook, but Instagram, YouTube, Twitter, Google, Reddit, and a range of other apps and services — work this way. They profit by profiling you, targeting posts to you that will keep you engaged on the platform, and collecting more…