Latin America defies cultural theories based on East-West comparisons
Sujata Gupta writes: When Igor de Almeida moved to Japan from Brazil nine years ago, the transition should have been relatively easy. Both Japan and Brazil are collectivist nations, where people tend to value the group’s needs over their own. And research shows that immigrants adapt more easily when the home and new country’s cultures match. But to de Almeida, a cultural psychologist now at Kyoto University, the countries’ cultural differences were striking. Japanese people prioritize formal relationships, such as…