Majority of traffic from Elon Musk’s X may have been fake during the Super Bowl, report suggests
This week, Super Bowl 2024 shattered records, with the NFL championship broadcast on CBS becoming the most-watched televised event in U.S. history.
Also riding high from the big game? Elon Musk’s X. The company formerly known as Twitter published its own press release, lauding Super Bowl LVIII as one of the biggest events ever on the social media platform with more than 10 billion impressions and over 1 billion video views.
The (video first) roar of the stadium reverberated on X
The Kansas City Chiefs snagged a historic overtime win over the San Francisco 49ers during the longest Super Bowl game in history. For fans on X, Super Bowl LVIII conversation did not disappoint. pic.twitter.com/alhspk1hNN
— Business (@XBusiness) February 13, 2024
However, it appears that a significant portion of that traffic on X could be fake, according to data provided to Mashable by CHEQ, a leading cybersecurity firm that tracks bots and fake users.According to CHEQ, a whopping 75.85 percent of traffic from X to its advertising clients’ websites during the weekend of the Super Bowl was fake. [Continue reading…]