Charles M Blow writes:

Around this time four years ago, the media world was all abuzz over an analysis by mediaQuant, a company that tracks what is known as “earned media” coverage of political candidates. Earned media is free media.

The firm computed that Donald Trump had “earned” a whopping $2 billion of coverage, dwarfing the value earned by all other candidates, Republican and Democrat, even as he had only purchased about $10 million of paid advertising.

As The New York Times reported at the time, the company’s chief analytics officer, Paul Senatori, explained: “The mediaQuant model collects positive, neutral and negative media mentions alike. Mr. Senatori said negative media mentions are given somewhat less weight.”

This wasn’t the first analysis that found that something was askew.

In December 2015 CNN quoted the publisher of The Tyndall Report, which also tracks media coverage, saying Trump was “by far the most newsworthy story line of campaign 2016, accounting alone for more than a quarter of all coverage’ on NBC, CBS and ABC’s evening newscasts.”

Simply put, the media was complicit in Trump’s rise. Trump was macabre theater, a man self-immolating in real time, one who was destined to lose, but who could provide entertainment, content and yes, profits while he lasted.

The Hollywood Reporter in February of 2016 quoted CBS’s C.E.O. as saying, “It may not be good for America, but it’s damn good for CBS,” because as The Reporter put it, “He likes the ad money Trump and his competitors are bringing to the network.”

I fear that history is repeating itself.

For over a month now, the White House has been holding its daily coronavirus briefings, and most networks, cable news channels and major news websites have been carrying all or parts of them live, as millions of people, trapped inside and anxious, have tuned in.

The briefings are marked by Trump’s own misinformation, deceptions, rage, blaming and boasting. He takes no responsibility at all for his abysmal handling of the crisis, while each day he seems to find another person to blame, like a child frantically flinging spaghetti at a wall to see which one sticks.

He delivers his disinformation flanked by scientists and officials, whose presence only serves to convey credibility to propagandistic performances that have simply become a replacement for his political rallies.

We are in the middle of a pandemic, but we are also in the middle of a presidential campaign, and I shudder to think how much “earned media” the media is simply shoveling Trump’s way by airing these briefings, which can last up to two hours a day.

Let me be clear: Under no circumstance should these briefings be carried live. Doing so is a mistake bordering on journalistic malpractice. Everything a president does or says should be documented but airing all of it, unfiltered, is lazy and irresponsible. [Continue reading…]