Fox News still thinks Tucker Carlson’s bigotry is good for business

Fox News still thinks Tucker Carlson’s bigotry is good for business

Timothy L. O’Brien writes:

Jonathan Greenblatt, the chief executive officer of the Anti-Defamation League, asked advertisers gathered Tuesday for Global Marketer Week to press Fox Corp. to fire its resident flamethrower and ratings-magnet, Tucker Carlson.

Carlson has been trafficking in white supremacist myths recently on Fox News and his broadcasts, Greenblatt said, offer an “example of how hatred is being mainstreamed in America in 2021.” He recommended that advertisers rein in spending on Carlson’s show. “You can hold them accountable like few other actors in society because your dollars are the fuel that enables their business model.”

There is a long tradition of companies using ad budgets to strong-arm reporters, commentators and their publishers into avoiding unfavorable coverage, so invoking the power of the purse to stymie inquiries and conversations is thorny. In this particular instance, though, it’s helpful to remember who Carlson is and what he’s up to. He’s certainly not a reporter, and he’s not a commentator in any classic sense. He’s a deft propagandist and performance artist who steeps himself and his audience in bigotry, racism and “cancel culture” antics to keep the world at bay. [Continue reading…]

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