How conservatives learned to wield power inside Facebook
Facebook created “Project P” — for propaganda — in the hectic weeks after the 2016 presidential election and quickly found dozens of pages that had peddled false news reports ahead of Donald Trump’s surprise victory. Nearly all were based overseas, had financial motives and displayed a clear rightward bent.
In a world of perfect neutrality, which Facebook espouses as its goal, the political tilt of the pages shouldn’t have mattered. But in a videoconference between Facebook’s Washington office and its Silicon Valley headquarters in December 2016, the company’s most senior Republican, Joel Kaplan, voiced concerns that would become familiar to those within the company.
“We can’t remove all of it because it will disproportionately affect conservatives,” said Kaplan, a former George W. Bush White House official and now the head of Facebook’s Washington office, according to people familiar with the meeting who spoke on the condition of anonymity to protect professional relationships.
When another Facebook staff member pushed for the entire list to be taken down on the grounds that the accounts fueled the “fake news” that had roiled the election, Kaplan warned of the backlash from conservatives.
“They don’t believe it to be fake news,” he said, arguing for time to develop guidelines that could be defended to the company’s critics, including on the right.
The debate over “Project P,” which resulted in a few of the worst pages quickly being removed while most others remained on the platform, exemplified the political dynamics that have reigned within Facebook since Trump emerged as the Republican Party’s presumptive nominee to the White House in 2016. A company led mainly by Democrats in the liberal bastion of Northern California repeatedly has tilted rightward to deliver policies, hiring decisions and public gestures sought by Republicans, according to current and former employees and others who have worked closely with the company.
Trump and other party leaders have pressured Facebook by making unproven claims of bias against conservatives amid rising signs of government action on the issue, including investigations by Congress and the Justice Department. Republicans also have leveraged Facebook’s fears of alienating conservative Americans to win concessions from a company whose most widely shared news content typically includes stories from Fox News and other right-leaning sources.
These sensitivities — in conjunction with the company’s long-standing resistance to acting as “an arbiter of truth” — have affected Facebook’s responses to a range of major issues, from how to address fake news and Russian manipulation of American voters on the platform to, more recently, the advertising policies that have set the political ground rules for the 2020 election, say people privy to internal debates.
Such factors have helped shape a platform that gives politicians license to lie and that remains awash in misinformation, vulnerable to a repeat of many of the problems that marred the 2016 presidential election. [Continue reading…]