There are many reasons people fail to act in environmentally friendly ways. Inertia, for some. Fatalism, for others. Then there’s the difficulty of fully grasping the long-term consequences of our actions.
New research points to another, more surprising disincentive for going green: the fear that others might question our sexual orientation.
As a 2016 study confirmed, environmentalism is widely perceived as feminine behavior. Even today, caring and nurturing behavior is associated with women—and that includes taking steps to sustain the environment.
But as this new paper points out, specific types of pro-environment behavior can align with either masculine or feminine stereotypes. It also reports that engaging in the “wrong” type of environmentalism can lead people to wonder about your sexuality, and perhaps even avoid socializing with you. [Continue reading…]