The total information awareness we feared the government acquiring, we have freely given to the tech giants

Renee DiResta writes:

“Every purchase you make with a credit card, every magazine subscription you buy and medical prescription you fill, every Web site you visit and e-mail you send or receive, every academic grade you receive, every bank deposit you make, every trip you book and every event you attend—all these transactions and communications will go into … a virtual, centralized grand database,” the New York Times columnist warns.

On the heels of Mark Zuckerberg’s numerous government testimonies and sustained criticism over the Cambridge Analytica scandal, the author of this Times column must be talking about Facebook—right? Or perhaps the web’s broader, ad-based business model?

Not so: The William Safire column, “You Are a Suspect,” was published in the Times in 2002—two years before Facebook was created. And Safire isn’t talking about social networks or digital advertising—he’s discussing Total Information Awareness, a US Defense Advanced Research Projects Agency (Darpa) program that proposed mining vast amounts of Americans’ data to identify potential national security threats. The virtual grand database was to belong to the Department of Defense, which would use it to identify behavior patterns that would help to predict emerging terrorist threats.

Today, we’re voluntarily participating in the dystopian scenario Safire envisioned 16 years ago, with each bit of data handed to companies like Facebook and Google. But in this system, private companies are our information repositories—leaving us to reckon with the consequences of a world that endows corporations with the kind of data once deemed too outrageous for the government. [Continue reading…]

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