Twitter’s rebranding is a meaningless publicity stunt
Scott Nover writes: Elon Musk, the mercurial owner of Twitter, announced overnight that he is changing the platform’s name and logo to “X.” In doing so, he’s throwing away the brand name, the bird logo, and maybe even the verb “tweet,” all of which breathe financial value into the company he has bought, stripped, and suffocated. The New York Times reports that Musk spent Monday projecting the letter x in the cafeteria and rechristening conference rooms with names like “s3xy”…