A new brain study shows a better way to engage voters on the climate crisis
Joe Romm writes: The phrase “climate crisis” engages voters emotionally better than either “climate change” or “global warming.” That’s the new finding from the brain science startup SPARK Neuro, which used an electroencephalogram (EEG) and other bio-measurements to examine how 120 Democrats, Republicans, and independents responded to different terms for the growing threat we face from rising levels of carbon pollution. According to the study, “climate crisis” got a 60% higher emotional response from Democrats than “climate change.” It triggered…