Why we need to be seen and not herded
Costica Bradatan writes: Have you noticed how, when crossing a busy road, you feel a sudden urge to speed up and melt into the crowd? Whether you are in Rio de Janeiro or Bangkok, New Delhi or New York City, your animal instinct tells you that it is safer to venture as part of a herd than on your own. Fear brings us closer together. The evidence is not just anecdotal. When we are herding, neuroimaging experiments show increased activation…