How fashion giants rebrand plastic as good for the planet
The New York Times reports: It’s soft. It’s vegan. It looks just like leather. It’s also made from fossil fuels. An explosion in the use of inexpensive, petroleum-based materials has transformed the fashion industry, aided by the successful rebranding of synthetic materials like plastic leather (once less flatteringly referred to as “pleather”) into hip alternatives like “vegan leather,” a marketing masterstroke meant to suggest environmental virtue. Underlying that effort has been an influential rating system assessing the environmental impact of…