Amazon copied products and rigged search results to promote its own brands, documents show
Amazon.com Inc has been repeatedly accused of knocking off products it sells on its website and of exploiting its vast trove of internal data to promote its own merchandise at the expense of other sellers. The company has denied the accusations.
But thousands of pages of internal Amazon documents examined by Reuters – including emails, strategy papers and business plans – show the company ran a systematic campaign of creating knockoffs and manipulating search results to boost its own product lines in India, one of the company’s largest growth markets.
The documents reveal how Amazon’s private-brands team in India secretly exploited internal data from Amazon.in to copy products sold by other companies, and then offered them on its platform. The employees also stoked sales of Amazon private-brand products by rigging Amazon’s search results so that the company’s products would appear, as one 2016 strategy report for India put it, “in the first 2 or three … search results” when customers were shopping on Amazon.in.
Among the victims of the strategy: a popular shirt brand in India, John Miller, which is owned by a company whose chief executive is Kishore Biyani, known as the country’s “retail king.” Amazon decided to “follow the measurements of” John Miller shirts down to the neck circumference and sleeve length, the document states. [Continue reading…]
Five members of the U.S. House Judiciary committee wrote to Amazon.com Inc’s chief executive Sunday, and accused the company’s top executives, including founder Jeff Bezos, of either misleading Congress or possibly lying to it about Amazon’s business practices.
The letter also states that the committee is considering “whether a referral of this matter to the Department of Justice for criminal investigation is appropriate.”
Addressed to Amazon CEO Andy Jassy, the letter followed a Reuters investigation last week [see article above] that showed that the company had conducted a systematic campaign of copying products and rigging search results in India to boost sales of its own brands – practices Amazon has denied engaging in. Jassy, a longtime Amazon executive, succeeded Bezos in July. [Continue reading…]