Lund University:

Our brains are “programmed” to learn more from people we like—and less from those we dislike. This has been shown by researchers in cognitive neuroscience in a series of experiments. Their findings are published in Communications Psychology.

Memory serves a vital function, enabling us to learn from new experiences and update existing knowledge. We learn both from individual experiences and from connecting them to draw new conclusions about the world. This way, we can make inferences about things that we don’t necessarily have direct experience of. This is called memory integration and makes learning quick and flexible.

Inês Bramão, associate professor of psychology at Lund University, provides an example of memory integration: Say you’re walking in a park. You see a man with a dog. A few hours later, you see the dog in the city with a woman. Your brain quickly makes the connection that the man and woman are a couple even though you have never seen them together.

“Making such inferences is adaptive and helpful. But of course, there’s a risk that our brain draws incorrect conclusions or remembers selectively,” says Inês Bramão. [Continue reading…]