Dan Bongino and the big business of returning Trump to power
Dan Bongino, one of America’s most popular conservative commentators, lives in the seaside city of Stuart, Florida, less than an hour from Mar-a-Lago, where his friend Donald Trump bridles against a forced retirement. Every weekday from noon to three—the coveted time slot once held by the late Rush Limbaugh—“The Dan Bongino Show” goes live across the United States, beginning with an announcer’s voice over the sound of hard-rock guitars: “From the N.Y.P.D. to the Secret Service to behind the microphone, taking the fight to the radical left and the putrid swamp.”
One day this fall, minutes before Bongino went on the air, he learned of an unfolding drama that offered prime material: in New York, a live interview with Vice-President Kamala Harris had been disrupted because two hosts of “The View” tested positive for breakthrough cases of Covid-19. Bongino, who rails against vaccine mandates and calls masks “face diapers,” announced to his audience, “None of those seem to work on ‘The View.’ ” But, he said pointedly, he wasn’t gloating—“unlike insane leftists, who wish death on me and everyone else from covid, because they’re legitimately crazy satanic demon people.”
Bongino draws an estimated 8.5 million radio listeners a week, making him the fourth most listened to host in America, ahead of Mark Levin, Glenn Beck, and other big names, according to Talkers magazine, which covers the industry. Though he came to broadcasting only after three unsuccessful runs for Congress, he now commands a Fox News program on Saturday nights, a podcast that has ranked No. 1 on iTunes, and a Web site that repackages stories into some of the most highly trafficked items on social media. In recent months, according to Facebook data, his page has attracted more engagement than those of the Times, the Washington Post, and the Wall Street Journal combined. [Continue reading…]