Brexit with a smile: UK launches EU exit preparedness campaign

Brexit with a smile: UK launches EU exit preparedness campaign

Reuters reports:

A smiling construction worker, a grinning farmer and a jolly pensioner: these are the cartoon faces the government is using to try to reassure Britons that the country can cope with a no-deal Brexit.

A cheery illustrated banner on a new government website sits atop links to information on how to prepare for a no-deal Brexit that critics have said could cause food and medicine shortages, long border delays and widespread economic disruption.

On Tuesday, the government launched the euexit.campaign.gov.uk site with a low-key public information campaign consisting of adverts on commercial radio stations and tweets from some government departments. [Continue reading…]

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